![]() Another interesting demographic concerning target audiences is the expansion of stores worldwide.įor example, Massimo Dutti currently operates seven hundred and eighty-two stores in seventy-five international markets. Indeed, this fashion brand is flexible for all ages but retains a mature assembly of consumers. Next, the second largest is women within the same age group. In summary, from humble beginnings, experimentation, and consistency, Massimo Dutti has evolved into a dignified fashion company.Īdditionally, Massimo Dutti’s targeted audience consists of a predominantly male group between the ages of twenty-five to fifty. Indeed, its bolded black colored cursive letters are sure to be a symbol of assurance for inquiring consumers interested. With the women’s line becoming introduced in the 90’s, the stock of items grew by offering perfumes, hand creams, and grooming kits.Īside from this, Massimo Dutti’s logo also gains international recognition for its Vintage yet elegant presentation. However, this progressed as the fashion brand gained recognition and began producing women’s and children’s lines in 19. Moreover, during its early years, the range of products offered became limited to menswear. To further elude, the company is owned by a multinational company named Inditex.Īdditionally, the brand becomes recognized as a luxury clothing enterprise that specializes in creating cashmere and wool products. While the franchise name is Italian, the Spanish founder created this title from influences in his life from youth.įor example, Armando’s colleague’s nicknaming him Armandutti and “Massimo” coming from his early business days negotiating with phrases like “Maximo”. Massimo Dutti can find its origins in Barcelona, Spain in 1985 to its nineteen-year-old founder Armando Lausca. Let us explore more in-depth and decide if you can apply some factors of it to enable them successfully. Apart from this, can Massimo Dutti’s Marketing Strategy fit your business needs? In the United States, there are many fashion brand competitors in the market that bring a healthy contest to gain earnings. Furthermore, its company strategies centered on luxury, price focus, and lifestyle become responsible for the brand’s prosperity. The store layout together with the careful display of merchandise,allow the customer to experience an inviting and effortless product selection.What is Massimo Dutti’s Marketing Strategy? Massimo Dutti’s Marketing Strategy has strived at a meticulate mix approach that has obtained firm outcomes. The stores are designed to ease movement and feature strategically placed lighting and furniture, all developed and designed in-house by the interior design team. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details, the signature of the firm. ![]() The change is based primarily on finishes and shapes that aim for warmer, more contemporary spaces and environments. The new store image is based on a progressive evolution of the boutique concept that identifies the chain’s stores. The stores exude a sense of exclusivity and they are specially designed thinking of the customer experience. MASSIMO DUTTI, THE store - A NEW GLOBAL store CONCEPT This brand shares a single concept running through the collections based on quality of materials, and the combination of textures and styles. ![]() Starting out as a shirt maker and moving on to create men’s clothing lines from formally tailored to casual. Since the beginning, Massimo Dutti men radiate a unique personality. The men’s collections speak to the urban, contemporary man. All of them together designed in house to create a common harmonious selection of trends, styles, colours and textures each season. She is practical, elegant and contemporary, believes in her style and knows what she wants. The Collection is comprised of several lines, not only with respect to fabrics, but also for accessories and fragrances. The women’s collections speak to the urban, sophisticated and effortless woman.
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